The Blue Hive | Film : Ford Transit
Martin Bennett and Stephen French just produced and directed a film project for Ford with agency The Blue Hive (AD Nick Hearne). The film shows of the new re-designed Ford Transit.
We shot the film over 5 days in and around London, Ramsgate and the wonderful Pinewood studios. This film tells the story of lighting engineer ‘Dave’ and his latest big project. The film was shot on RED One MX and also on the Canon 5D MKII. In some instance we shot with a three 5D MKII cameras. The lenses were all Canon L series primes. 24mm, 35mm, 50mm, 85mm. The DOP was Dave Tree, with Simon Kennedy operating as 2nd unit and 1st unit assistant. Movement was brought to the piece by use of a Kessler cineslider and our superb Camera car / Scorpion Crane team. Our Jimmy Jib material was superbly shot by Arun Taylor.
The lighting rig was supplied by Simon Alderman and his great team at Neg Earth Ltd.
The soundtrack was an original composition by Paul Stoney & Joel Cadbury and edited at Redworks, London by Russ Clapham.
Check out the film in the Media Gallery
The Blue Hive | Photography : Ford Transit
mustard-berlin is producing and directing another project for Wunderman & The Blue Hive team with (AD Peter Hvid) & Ford. The shoot took place over at Park Royal Studios in North London. The project is a set of stills for internet and print featuring the Ford Transit. The campaign tag line is “We put more in”. Once again were shooting with automotive photographer Graham Thorp. It was a one day studio shoot lighting with a mixture of flash and tungsten. Flash was used for the models and tungsten for lighting the vehicle itself. Graham shot on the Canon D1s mkII.
A top shot of the vehicle was technically challenging. To avoid distortion the Transit was photographed it in 3 parts. After all the car exposure were complete we moved onto to the people shots and re-lit the set with flash.
As one of the hero shots from the campaign is being shot as lots of separate elements they will be composited in post-production by the very talented Jeff Brown at FTP Creative in Toronto. Additionally some of these elements were shot as a stop motion sequence so the that they could be animated for an online version of the image.
We’ll upload the final photography in the near future so check our media gallery in the coming weeks.
UPDATE – [Click to View]
